This ad (or advert as they say in the U.K.) attempts to put a human face on British intelligence. It starts ominously, a man of color and threatening music. It trolls the James Bond vision of intelligence work (“It’s not about finding the button on your ejector seat”), in favor of kinder gentler stuff.
“It’s finding common ground with a stranger, anywhere. And gaining their trust,” the narrator says.
Intelligence agencies need to keep up with the time, and YouTube is how they do it.
A short guide to MI6, aka, Secret Intelligence Service.
